The Nike design philosophy has always been to build a better shoe for sports, and to let style follow function. Twenty-three years ago, a basketball hi-top emerged from this ethos that became an icon of boldness, both on the court and off—the Nike Dunk. True to the colors of the college teams it was built for, Dunk’s simple, high-contrast colorways evolved into a statement of true rebellion when skaters made them their own. Fundamentally, being true is being authentic. And the building blocks of authenticity are discovered through witnessable action. In the fall of 1985, that witnessable action came in the form of eight college basketball teams that laced up footwear created not only to help them dunk on opponents, but also to flash authentic, audacious pride for their schools.
THIS YEAR WILL BE YOUR YEAR!!
Source: Kix-Files
