Saturday, November 29, 2008

adidas x FTC

Big ups to FTC in making this collaboration with adidas happen. This project pays tribute to San Francisco’s 1990’s Embarcadero skate scene and the authentic heritage that both adidas and FTC holds true to.


Friday, November 28, 2008

DJ KK in da house

It was great to have 98.8 FM resident DJ KK in da house today. He was sharing his thoughts on how he has to travel overseas to cop cool tees and sneakers in the past. Well...all that is in the past coz now that he has discovered Sole What he will be spending more time in da house selecting the wide arrray of exclusive sneakers and tees without having to even step out of the country.

Cheers and rock the pair of NBA Blazers and staple tees with pride ya!!!


In-store camera?

What's with the filming?'s for a very special Juice magazine party happenin' next month.


Sunday, November 23, 2008

Nike 706 - The LeBron Six Experience

Nike and Nike China created the LeBron Six Experience Center at its Nike 706 event space in Beijing.

The centerpiece, or rather centerpieces, of the exhibition are the 6 mammoth pillars that dominate the space. Adorned in black and dark red colorways, as with the recently release Nike Zoom LeBron Six sneaker. Each represents the 6 core elements - pass, dunk, drive, steal, fade away, and draw, to LeBron’s uncanny performance on the basketball court. One special feature of the space, with a flick of the switch, all 6 pillars will retract into Nike 706 ceiling, revealing a full size basketball court. During the duration of the exhibit, Nike will host a series of 5 on 5 games with players from local schools.

Nike 706
798 Factory, No. 2 Jiu Xian Quao Road
Beijing, China

Exhibition Date: December 1st (Monday) - February 28th, 2009

Hit up the experience if you happen to be in Beijing during that time.


Source: Freshnessmag

Friday, November 21, 2008

Wednesday, November 19, 2008

Nike @ Sole What? (November '08)

Air Max 90 Current - 10AC

Air Max Light - Flamingo

Both are now available EXCLUSIVELY at Sole What!!!

Puma @ Sole What?

Urban Mobility pack consisting of the Biker 5000 for him & her

Tommie Smith Puma Suede pack

Both packs are now in-store!!!

Tuesday, November 18, 2008

NB575 "Rawhide"

This special NB575 "Rawhide" is now available in-store!!!

Monday, November 17, 2008

Lacoste (November '08)

* Restock

The latest from Lacoste are now available in-store.

Saturday, November 15, 2008

Lightning Bolt

“He was joking on the starting blocks.
He reacted last to the gun.
He ran against the wind.
He didn’t tie his PUMAs.
He jogged over the finish line.
He broke the world record.
And then he danced.
And reminded us that
Being the best should be fun.”

What a simple and great ad and especially the part about being the BEST should be fun. He outshone an otherwise dull and uninteresting track and field event. Heck, he was even given a hard time by the media for "extended" celebration after winning at the Beijing Olympics. But seriously....untied shoes, 28mph and eliminated the world record! Front that.


Thursday, November 13, 2008

Rubik's Mirror

Just when you think the original Rubik's Cube wasn't frustrating enough, the guys in white suits have just come up with a new innovative way to frustrate you even further.

Enter the Rubik's Mirror Block.


Tuesday, November 11, 2008


This has got to be the coolest drop at Nike Sportswear at the moment. The AJ1 looks super fly in red leather combo with military colorway satin finishing for the swoosh and inner lining. It looks superb and don't take our word for it, just head to Nike Sportswear @ Mid Valley & 1 Utama and check it out yerselves!!!


Vans @ Sole What? (November '08)

Vans Old Skool paying tribute to LA Punk Group, The GERMS!!!

Vans Old Skool in classic black

Available in-store now!!!

If only....

ah well.....let's dream shall we?


Monday, November 3, 2008

K-Swiss x atmos Si-18 Rannell

K-Swiss have partnered with Japan’s premier sneaker retailer Atmos, to create this triple header project. Launched with an event in Harajuku on the 27th of September, the shoes comprise a curious selection of models and styles, all decorated with the deft touch of the Atmos crew, led by store owner Hommyo Hidefumi.

It's now our turn and Sole What is proud to announce that we will be launching our favourite pair of the pack; the Si-18 Rannell.

Launch date: Saturday (8th November 2008)
Launch time: 12.00 Noon

This pair is not easy to come by so make sure you turn up for a chance to cop a pair.

Saturday, November 1, 2008

Kanye West glowin' in Singapore

Singapore hosted the Kanye West "Glow in the dark" concert recently. I was invited by my friends down south to attend the concert right at the front. It was a much better show than the one he had in KL a year ago. The turnout was good and most importantly we were in great company thus making a difference. Many familiar faces were in attendance and you guys know who you are.

Cheers again to Anthony, Kevin, Wilfred and Nigel. It was great catching up again.