Monday, February 23, 2009

AT-AT Boom Box!

A cool boom box for any Star Wars fan.


KiksTyo Feb '09 arrivals

The latest from KiksTyo are now available in-store!!

Onitsuka Tiger x Tokidoki 2

Here's for all you Tokidoki fans out there. We present the 2nd installment of the Onitsuka Tiger x Tokidoki collaboration.

The special pairs for him and her are Exclusively available at Sole What now!!!

Men's Folio

Men's Folio magazine were in-store today. Look out for the special feature soon!!

Thank you once again.


Sunday, February 22, 2009

Kaws x Be@rbrick No. 3

A preview pic on Original Fake shows what appears to be another Be@rbrick combo featuring the much sought after Kaws Companion Dissected. Looks like another hit!!!


Friday, February 20, 2009

HK to KL

Our friends KP and Windman were in town for a few days. Lots of good food, sight-seeing and vintage glasses shopping. Hope you guys enjoyed your brief stay in KL, it's been great to have you in town.


Monday, February 16, 2009

Survival Kit

The perfect survival kit for the modern metropolitan man :)


Wednesday, February 11, 2009

Clean and uncluttered....

A refreshing change.......clean pair

Specially treated material

Zero branding for the ones looking for the "zen" look

It's an adidas, naturally....

Not often do we see a pair of sneakers that do not scream either a big "swoosh"; three "stripes" or a large "alphabet". Here we have a special pair indeed coz you can basically wear it anytime or anywhere without having any brand association....just a pair that you simply love for it's simplicity, which is precisely our feeling for this!!!

In-store now!

Great to have ya bro...

We had a good friend visit us from down South. Great to catch up as always and nice of you to share with us the great "collabs" that are coming from NB soon. Take care and all the best!


Sunday, February 8, 2009

The Zodiac Race

Another cool project by Onitsuka Tiger after the amazing Shoe City stint not too long ago.


Thursday, February 5, 2009


The Exo-Fit wall

Spring '09 samples

More Spring '09 collection


The fuel

Guests signing in

A list of who's who in the media & digital world

The Reebok girlies - haha, great work!

Mr Choobs of Streething with his bodyguard in the back

Ms "Wonder Woman" Irene, Marketing whiz (Reebok Malaysia)

Catcha Corp (Great to have ya as usual)

Josh with his posse of bloggers!

It was a warm & cozy affair where media partners and selected bloggers were treated to a formal re-introduction to the REEBOK lifestyle collection in Malaysia. Sole What is proud to be selected as THE Exclusive partner for their limited edition drops. Kudos to the Reebok Malaysia team for their hardwork, dedication and commitment in making the REEBOK brand name a relevant one again.

Thanks to all that turned up as a show of support.


Tuesday, February 3, 2009

A Closer Look

Here's a closer look at the Reebok EX-O Fit Hi Strap SG pack.

See you all the launch soon.