Boston-based New Balance announces the next collection from the brand’s Partnership Program –The Concepts Collection- designed and developed in tandem with venerable sneaker shop, Concepts, in Cambridge, MA.
Featuring two silhouettes from New Balance’s USA team, The Concepts Collection re-introduces the classic 1500 sneaker and launches the first-ever 875 boot.
Inspired by one of Boston’s most celebrated landmarks, The Freedom Trail, the collection pays homage to the shared importance of historic Boston as both New Balance and Concepts share headquarters in this New England city.
With a nod to the Freedom Trail’s red footpath and the brown brick of Boston’s antiquated North End neighborhood, the shoes came to life in premium brown leather and red accents.
The 1500 is a heritage New Balance style originally built domestically back in 1989. The 1500 was originally built as a fully-loaded technical running shoe. Specific detail executed solely for Concepts include: full grain leather upper, pigskin leather lining (more luxurious and breathable that a comparable synthetic product), and embossed tongue tag.
The 875 is a brand new style launched to the public for the first time via the Concepts Collection. The boot was designed for comfort and durability. The sole unit includes New Balance Rollbar™ technology for maximum support and stability. Additionally, NB designers used a PU Wedge in the heel (similar to the wedge that offers superior support in the NB 993) and compression molded EVA in the forefoot. The 875 features a full grain leather upper, pigskin leather lining, and embossed tongue tag.
The collection will be Exclusively available @ Sole What : Main Store this Saturday, 28th November 2009.