SOLE WHAT?

Saturday, November 29, 2008

adidas x FTC

Big ups to FTC in making this collaboration with adidas happen. This project pays tribute to San Francisco’s 1990’s Embarcadero skate scene and the authentic heritage that both adidas and FTC holds true to.

Ed.

Friday, November 28, 2008

DJ KK in da house

It was great to have 98.8 FM resident DJ KK in da house today. He was sharing his thoughts on how he has to travel overseas to cop cool tees and sneakers in the past. Well...all that is in the past coz now that he has discovered Sole What he will be spending more time in da house selecting the wide arrray of exclusive sneakers and tees without having to even step out of the country.

Cheers and rock the pair of NBA Blazers and staple tees with pride ya!!!

Ed.

In-store camera?

What's with the filming?....it's for a very special Juice magazine party happenin' next month.

Ed.

Sunday, November 23, 2008

Nike 706 - The LeBron Six Experience

Nike and Nike China created the LeBron Six Experience Center at its Nike 706 event space in Beijing.

The centerpiece, or rather centerpieces, of the exhibition are the 6 mammoth pillars that dominate the space. Adorned in black and dark red colorways, as with the recently release Nike Zoom LeBron Six sneaker. Each represents the 6 core elements - pass, dunk, drive, steal, fade away, and draw, to LeBron’s uncanny performance on the basketball court. One special feature of the space, with a flick of the switch, all 6 pillars will retract into Nike 706 ceiling, revealing a full size basketball court. During the duration of the exhibit, Nike will host a series of 5 on 5 games with players from local schools.

Nike 706
798 Factory, No. 2 Jiu Xian Quao Road
Beijing, China

Exhibition Date: December 1st (Monday) - February 28th, 2009

Hit up the experience if you happen to be in Beijing during that time.

Ed.

Source: Freshnessmag